Southern States, one of the largest farm supply retail and service cooperatives in the U.S., had a problem. It was starting to feel more like an old tractor in a field that was losing traction with their increasingly tech-savvy customers. As a result, they were losing out to competitors who were able to offer a more modern and digitally-forward experience.

Our challenge was clear: to bring Southern States into the future, without sacrificing the storied heritage and trust that they had built over the past 90+ years. We executed a complete brand refresh, creating a distinct visual and brand identity that felt fresh and current, while still paying homage to their long history.

Through a combination of strategic branding, engaging design, and a deep understanding of their target audience, we were able to help Southern States stand out in the marketplace and connect with their customers in a whole new way. By elevating their brand across various digital platforms, we helped Southern States reach a new generation of tech-savvy farmers who want to scroll shopping online for their supplies while they milk their cows with the other. The results speak for themselves: increased engagement, higher sales, and a stronger connection with their community.