PAIGE is a premier fashion brand that knows how important it is to keep their customers looking stylish without sacrificing comfort. While their in-store experience and marketing campaigns were well-established, there were gaps between the in-person and online experiences that needed to be addressed. Our challenge was to not only evolve PAIGE’s brand recognition, but also launch an entirely new web experience that would bridge this gap and reflect their commitment to customer care—all within 5 months. No pressure!

We knew we had to do more than just slap a fresh coat of paint on their website. From helping customers find the perfect fit to offering advice on how to style outfits, we wanted to reflect the same level of care and attention to detail that PAIGE’s in-store staff provide. We addressed common shopper struggles, like finding the elusive perfect fit and putting together a cohesive look. And we knew that frictionless purchasing was a must—not just on desktop—and led with a mobile-first approach because let’s face it, we all do our shopping in bed. And to truly capture the essence of PAIGE, we integrated editorial stories to make customers feel like they were reading a fashion magazine, not just shopping for clothes.

Through our efforts, we transformed PAIGE’s website from a plain old online into an interactive experience that brings the magic of PAIGE’s in-store salespeople straight to customers’ screens. By integrating editorial stories, we were also able to elevate their brand recognition from individual products to an overarching and compelling brand story. This not only helped to build a deeper connection with customers but also drove sales. We’re proud to have played a part in PAIGE’s digital transformation and look forward to seeing their continued success.