Introducing an unknown brand with a unique style of cuisine to North American consumers can be a daunting challenge. However, we helped Nando’s make it happen by using their lack of brand recognition to our advantage in a clever omni-channel marketing campaign. Our creative approach was to connect with consumers on a personal level, letting them know that it’s okay not to be familiar with the cuisine, but once they tried Nando’s, they’d be hooked for life. Like a love-at-first-bite situation.

The results of this strategy have been spicier than Nando’s signature PERi-PERi sauce. Since the campaign launch, Nando’s has experienced rapid expansion and an increase in traffic and sales. Notably, their sauces have flown off the shelves at record pace. We’re pretty sure that people are putting it on everything from breakfast to dessert.

Overall, the Nando’s campaign serves as a spicy example of how a strategic creative approach can make an unknown brand sizzle in a new market. By leaning into the brand’s uniqueness and showcasing the quality of their products, Nando’s was able to connect with consumers and build a loyal customer base. With their continued success, it’s clear that Nando’s is well on its way to becoming a household name in North America.