A poster for the 2010 Arbor Day celebration held at the Carillon in Byrd Park of Richmond, VA. The festivities included speakers, live music, children's events, special exhibits, and more. The poster features a photgraphic illustration of a blooming trre with a clump of dirt. In the negative space, the shape of the continents can be seen.
Aly's apples is a gourmet apple company specializing in unique caramel apple creations. This brochure features a selection of their products. The client liked simple designs, but with a bit of a quirkiness. The neutral color palette with spot color of green reflects the extravagence of these treats, while the chevron pattern and the faux packaging and tags remind the customer that they are still a caramel apple company.
The aim of the entire project for the video game store Play N Tradewas to create 2 customerloyalty cards that had the feel that they were "pulled from a dead body's pocket in a post-apocalyptic world". The top "Loyalist Card" is for customers to redeem when purchasing games. The numbers are intended to be screws and include their nuts on the reverse side. When the customer purchases a game, the store punches the card thus making it appear on both sides as if the "screw" is missing. The bottom card is intended to look like a old burned and cracked plastic swipe card.
This menu is for a Virginia restaurant called Pierce's Pitt Bar-B-Que. The menu was mailed to over 10,000 homes in the area surrounding the restaurant, intending to gain more customers. Thr front features a faux brick oven with barbecue on the grill.
Smithfield Station is a Virginia restaurant which features fresh seafood. The menu reflects the upscale, yet still casual approach of the restaurant with neutral and nautical colors.
Initial postcard design for a Halloween Special event held by Lifetime Family Fitness. The postcard was intended for younger children, so guidelines for design specified the illustration could not be too "spooky." The design reflects a retro style with earthy autumn colors.
While working for the online printer Taradel, they launched a new "build your own art" feature on their site. This set is for part of the landscapers vertical. The set included a business card, 6x9 postcard and flyer. To the left you can see the postcard and business card. The typography was restricted to web fonts, but was completely editable through the site. Each text box can be moved around, deleted, or more boxes could be added on as well as images, icons, logos, and backgrounds.
Menu mailer for a Richmond wine and sandwich restaurant called Cafe Caturra. The menu mailers are mailed to over 10,000 homes, while the mover mailer (bottom left corner) is mailed to new residents in the area of the restaurant. The restaurant features light wine fare and a wine selection. They are a casual cafe that like neutral simply design.
A poster for the 2009 Arbor Day celebration held at the Carillon in Byrd Park of Richmond, VA. The event had events like tree climbing, workshops, free bare-root trees, hands on experiments, and a Radio Disney "tree trivia game." The poster features a tree whose every leaf is unique and based on trees such as maple, ginko, and oak. The variety celebrates the differences and beauty of every tree.
A brochure for the student and alumni organization Men Against Violence. The group is dedicated to the prevention of sexual and domestic violence, coercion, sexual harassment, stalking, sexist behavior, and other forms of violent behavior. The cover features a repetition of the man symbol with one standing apart signifying those who stand for change. The color palette represents both the VCU colors and a masculine palette.
Entry piece for the Art Directors Club of DC Contest. The poster was to promote a rock-n-roll revue called "THIS is American Music" which focused on a non-corporate approach to a rock festival. The group that organized the event initially strived to get sponsorship from large companies, but when denied any funding they decided to focus on what "American" music really is. The poster features a old juke box growing beautiful roses. The style is that of a woodblock print.
Mock advertisement for the furnture store Metro Modern. It selss an extensive inventory of European and American Modernist antique furniture, lighting, fine art, jewelry, ceramics, glass and metalwork. Included are items from all the major design periods from Art Deco and Moderne through the 1970s. They also showcase contemporary crafts persons and artists within Richmond’s rich artistic community. The ad features the Finn Juhl occassional chair surrounded in a sea of mediocre common chairs.
A rehearsal dinner invitation for a wedding party. The dinner was held at an authentic German restaurant whose menu consisted mainly of imported German sausage. The phrase "guten appetit" is a common German phrase similar to the French "Bon Appetit" or the English "Enjoy Your Meal."
Save the internet is a group for the preservation of internet neutrality. The poster & brochure (as well as web banner as can be seen in my web portfolio) reflects the stark style of an error message. The poster utilizes the white space to emphasize how sterile the internet would be without net neutrality. Net Neutrality is the guiding principle that preserves the free and open Internet, simply meaning no discrimination. It prevents Internet providers from blocking, speeding up or slowing down Web content based on its source, ownership or destination.
The Richmond jazz event included performances by internationally renowned New York City trumpeter Steven Bernstein and Fight the Big Bull, along with Brian Jones' Boots of Leather, and Scott Burton's Glows in the Dark. The event was held at the Camel venue in Richmond, VA. The poster features an elegant outlined silhoutte of a camel on a patterned background. The camel logo design is an homage to Pablo Pacasso's camel print.
Album artwork for a local Richmond band Man Alive's self-titled album. The music is primarily ambient electronic music. The band's inspirations are primarily organic, mechanical, "roots", space, trees, and a simple design aesthetic. I ended up with the idea of the deep ocean and jellyfish as a reflection of the inspiration of space and roots.
A poster for the "Weekend of Festivals:" a weekend of multiple festivals including the Filipino Festival, Caribfest, and the Watermelon Festival. Each festival is represented on the poster by the signature food of both the event and country (with the exception of the Watermelon Festival which is not a country). The Philippines national fish is the milkfish, a traditional dish served in the Caribbean is conch, and the Watermelon Festival features all things watermelon. The fun filled weekend is represented by the colorful color palette.
A poster intended for a college audience to promote voting in the presidential 2008 elections. The poster features a sea of sheep accompanying the tagline "Be heard, not a part of the herd." The message is intended to promote college students to educate themselves on the candidates rather than succumbing to peer pressure.
LiveHappy is an iphone application based on the book The How of Happiness. The How of Happiness is a different kind of happiness book, one that offers a comprehensive guide to understanding what happiness is, and isn't, and what can be done to bring us all closer to the happy life we envision for ourselves. The iphone application helps users to achieve this goal. I created various aspects of the application for them including the application logo and various icons. The top sunny icon is the version they chose, and the bottom four were possible versions.
The 2009 holiday cards for Peak 10 Data Center Solutions. The monochrome color pallete derives from one of Peak 10's logo colors. The tree theme was also important in the promotion of a green initiative the company is undergoing.
A book cover for the classic and beloved story of Don Quixote by Miguel de Cervantes. The story follows a retired country gentleman in his fifties who lives in an unnamed section of La Mancha. He has become obsessed with books of chivalry, and believes their every word to be true, despite the fact that many of the events in them are clearly impossible. He decides to go out as a knight-errant in search of adventure. He dons an old suit of armor, renames himself "Don Quixote de la Mancha." The famous adventure begins when Quixote attacks windmills believing they are ferocious fiants. The phrase "tilting at windmills" to describe an act of attacking imaginary enemies derives from this iconic scene in the book.
A band from Richmond, VA that features a relatively minimalist guitar and vocal arrangement. Time is a reoccurring theme in both the songs and the demo titles. The album artwork centers around the theme of death and time in the symbol of the raven. The color palette reflects the melancholy tone of the Mother's music.
Current versions of my promotional materials and identity including: logo, promotional postcard, business card, and invoice.
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